E †Marketing of the Music Products Essay Example for Free

E – Marketing of the Music Products Essay The success of music marketing traditionally has been determined by the power of the musicians artists and the consumers. However there had been a quantum change in the power recently thanks to the increased use of information and communication technology. The music industry had long held the power to control the development of the marketing, but the advent of the internet and the technological advancement in the information and communication technology has allowed the artistes and consumers to take power of their own. There were initial apprehensions about the impact of the internet on the marketing of the music industry due to the presence of file-sharing and peer-to-peer networks that might hinder the growth of sales of the music products. However it so happened that the internet has opened up a sea of chances for the growth of the marketing of the music products through the development of new retail channels for consumers as well as for the artistes to take advantage of the increased customer net work. This marketing channel has made much more music available to a much wider and larger set of audience and consumers. Punjabi music and songs have been estimated to originate between the 14th and 15th century, as folklore with the farmers composing songs in their own dialects and tunes. There are different varieties of Punjabi music that enthrall the music lovers. The Punjabi music market had grown with the time by selling the products through recorded cassette tapes and then through the medium of compact discs. With the passage of time the internet marketing has taken over the reins and the industry developed with newer and improved technological means of marketing the ancient cultural treasure. The internet marketing has proved to be an effective platform for the Punjabi music to gain popularity not only in India but throughout the world. There is a huge difference in the marketing strategy and approaches of the Punjabi music industry before and after the introduction of internet as a marketing medium. Internet marketing has made the industry to constantly work on finding new strategies to develop the marketing efforts. While originally it was apprehended that features like file sharing and peer-to-peer networks will hamper the growth of the sale of Punjabi music products, there were no such hindrances in reality and the industry is growing day by day with the introduction of new and improved music themes. With the help of internet marketing the purchasing of music products has improved considerably and this has increased the customer needs and preferences. In this context this study looks at the contribution of internet marketing to the growth of sale of Punjabi music products and how internet has helped the music industry to introduce new and improved methods of marketing. The scope of the study is to review the development of the Punjabi music industry over the period of time along with the development of the internet marketing concept. The study also analyses the problems in the music industry associated with the development of the internet market. 1. 1 Research Objectives While looking at the overall development of the internet marketing of the Indian Punjabi music the study has other objectives like 1. Comparing the differences in the marketing approaches prior to the introduction and development of the internet marketing and the present day approaches backed by internet marketing. 2. Exploring the available present and future technologies that can help the music industry grow 3. Analysing the impact of these technologies on the conduct of business and development of marketing for the music industry in general 4. Reviewing the response of the music industry to the technological developments 5. Assessing the impact the internet marketing had on the consumer preferences and tastes in the context of the music industry in general and Punjabi music in particular 6. Assessing the impact of file sharing and peer-to-peer networks on the internet marketing of the music products. 7. Assessing the possibility of turning the illegitimate music routes to legitimate saleable propositions. 1. 2 Research Scope The study intends to review the development of the marketing concept of the music industry in general and the Punjabi music in particular over the period of time till the introduction of the concept of internet marketing and how the marketing concepts have changed over time. This can be seen from the changes in consumer preferences over the time in them asking new and more improved ways of listening to the music without losing the quality of the music. Examples in this connection are the I-pods and MP3 concepts. The findings of this study will greatly interest the music lovers as well as the music industry because some interesting information on the E-marketing strategies would be evolved which can help them to adapt to the latest developments in the technology. The study will also extend to the analysis of the reasons and extent of piracy prevalent in the music industry and the scope for converting such piracies to saleable propositions. Overall the study aims at reviewing the growth of the music industry over the period of technological improvements. 1. 3 Research Questions This study attempts to answer the following research questions among other things: 1. What is the impact of technological developments in the marketing growth of the music industry in general and Indian Punjabi music in particular? 2. What are the changes in the consumer preferences in respect of the music products with the development of internet marketing in the music industry? 3. What are the chances that piracy in the E-marketing can be contained with respect to the music products? 1. 4 Structure of the Dissertation In order to make a cohesive presentation this dissertation has been divided in to different chapters. Chapter 1 makes a brief introduction to the readers about the background of the Punjabi music and the internet marketing being the subject the thesis is going to deal. This chapter also outlines the objectives of the research and sets the questions that the research intends to find answers. Chapter 2 makes a detailed review of the available literature on the internet marketing of the music products and the associated issues with a view to familiarize the readers to the discussions on the core subject of the paper ‘Impact of Internet on Indian Punjabi Music Industry: An overview on the Internet Marketing of the Music Products’ . Chapter 3 presents an account of the research methodology that was adopted to gather the information and data needed for the completion of the research along with a justification for the chosen method of research. The findings of the research and an analysis there of constitutes Chapter 4. Some concluding remarks recapitulating the issues discussed forming the content of the text is presented in the final chapter 5. There were certain limitations of this research which are mentioned in the concluding chapter. Chapter 2 Literature Review The scope of this chapter extends to the presentation of a review of the available literature on the subject of the impact of the internet marketing on the Indian Punjabi music industry. While reviewing the literature on this particular subject the study also extends to an analysis of the impact of E-marketing on the music industry and its products. 2. 1 Indian Punjabi Music – a Background As observed earlier the origin of the Indian Punjabi music dates back to the 14th or 15 the century. Developed as folklore the music had the exquisite character of instilling energy and rhythm in to the lives of those who sing these songs. There are a number of varieties of Punjabi songs like â€Å"bhangara, jhumar, luddi, giddha, julli† and so on. The music had a vibrant style which made it popular in the world and with the migration of the people the music also travelled westwards. With the fascination for this kind of music the Punjabi music and songs have acquired a greater significance in the international world of music. Music charts are being prepared with the flavor of this Asian culture. The Punjabi music has developed to such an extent that it is compared with other popular music like rock and reggae. Even European songs are infused with the mixture of the Punjabi music and songs and have attracted music lovers all over the world. (Indian Child) 2. 1. 1 Development of Indian Punjabi Music ‘Bhangra’ one of the traditional forms of Indian Punjabi music has become increasingly popular in the Western music cultures over the period. With a tradition of more than 500 years old ‘bhangra’ which was performed during harvest festivals was increasingly being performed in weddings and other joyous occasions like New Year celebrations. According to Asia Today though the Indian Punjabi music ‘bhangra’ is still performed in its traditional form, in recent years the music has taken new versions in the form of ‘remixes, film songs, hip-hop, reggae and house music’ and through these new forms has developed a growing Western audience in the regions of Europe and North America. The music has seen its developments in the UK during the 1970s when it started influencing the British club scenes. The development of the music has been accelerated due to the presence of a large section of South Asian Diaspora especially belonging to the second generation youngsters in the whole of Europe and more specifically in the UK. In the recent past ‘bhangra’ has reverted back to its original drum beats and it is sure that this music will enthrall more audience world wide in the years to come (Asia Today)

Raise the Red Lantern Essay -- Women Raise Red Lantern Essays

Raise the Red Lantern â€Å"All the world’s a stage; all of us are taking the elements of plot, character, and costume and turning into performances of possibilities†(Ward1999: 5) Raise the Red Lantern tells a compelling and sorrowful story of a young woman whose life is destined to be ruined in a male-dominated society. This can be an awakening of some sort to any woman. As Ward states in her text, women learn the rules of our half of the world as well as those of the other half, since we regularly move in and out of the male world. There she defines women’s culture. The term has also been used in its anthropological sense to encompass the familial and friendship networks of women, their affective ties, their rituals. It is important to understand that woman’s culture is never a subculture. It would hardly be appropriate to define the culture of half of humanity as a subculture. Women live social existence within the general culture. Whenever they are confined by patriarchal restraint or segregation into separateness, they transform this restraint into complementarily and redefine it. Thus, women live a duality- as members of the general culture and as partakers of woman’s culture. (Lerner 1986:242) Much like the quote stated, Raise the Red Lantern is set in Northern China in the 1920’s. For thousands of years the people of China have formed family life around patrilineal decent. The assessment of traditional China life was patriarchal. A basis of this set up would be from Confucius. In childhood, Before marriage, Obey your father In adulthood, During marriage, Obey your husband In widowhood, After marriage, Obey your son States in the text, the lowest moment of a woman’s life was her wedding day. Cut off from her natal family, the young bride was an outsider and the object of deep suspicion in her new husband’s household. The only was to earn a place for herself was to have sons. Songlian quits college after her father has passed away and becomes Zuoquian Chen’s fourth wife. When Songlian, who chooses to walk from her house to Chen’s house instead of riding in the wedding carriage, arrives at Chen’s house, there is no sign of a celebration, an omen of things to come. Bound by tradition and inflamed with jealousy, none of the three wives come out to greet the new bride. An old housekeeper welcomes and acknowledges ... ...y. Much as the film was, as it was structured, this film could be a parable of some sort. Songlian would be the individual, the woman. The master would be the government and the customs of the house are the laws of the country. It is an archaic system that always rewards those that play and pay but destroys those who violate. One thing I found appealing about "Red Lantern" is that while the film portrays a brutally patriarchal system in which women are clearly very oppressed and dependent on their lord and master for everything, it does not idealize the women or turn them into doe-eyed, sweet, saintly victims. The wives and concubines are resourceful, smart, competitive, and very determined to make the best of their situation... in any way they can. They can even be cruel and downright evil. Forget the cliche that men are interested in power and women are interested in love. These women are definitely interested in power and status -- though, of course, the only way they can obtain it is by winning the husband's favor. Yet their power struggles are just as ruthless as anything that happens in the "male" world of politics, business, or war, and just as fascinating to watch.

Bio Lab Report Crime Scene

On Saturday morning of the 24th of October, there was report by an employee of a homicide incident on 4011 N. Central Eave, Phoenix, AZ. University Center building on the 3rd floor of Arizona State University. The victim was describe as a 24 year old Caucasian female, by the name of Kelly; who works as a programs coordinator for Arizona State University. The victim was working late hours as usual on a Friday night, she was on her office cubical.The body was found laying on the floor in front of her desk chair, the body was facing up with three bullet wounds on her body; the action of the shots were one in right shoulder, right hip, and middle of the stomach. Observations found in the crime scene were the chair was knocked over, the victim was facing up instead of facing down. There were bullet holes in the wallboard as well as the cabinetry and biological stains of the victim. Information gathered about the victim she appeared to be talking to her mother while the incident happen, an d it was not unusual seen her work late at night.Also, there was some information about five suspects that might have been involve in the homicide. Licensee Scale S. Microbiology Professor, at the time of the murder he stated he was looking for money from students so he could buy another pint of beer, and was wearing blue t-shirt and jeans. Daffy Patrick D. Microbiology Lecturer, at the time of the murder he stated he was drinking at Hooters and was hearing a blue button down shirt and black pants.Olson John P. Biology Professor, at the time of the murder he stated he was at an all night Chinese buffet, and was wearing blue flannel shirt and Jeans. Hutchins Jason O. Chemistry Lecturer, at the time of the murder he was teaching Chemistry 101 lab, and was wearing a blue polo shirt and Jeans. Waffle Debra A. Lab Technician, at the time of the crime scene she stated she was preparing for Microbiology 206 lab, and she was wearing blue lab coat and khaki pants.The homicide case is under i nvestigation, once there has been examine the pieces of hair, fabric, and blood samples from the suspects, it will be determine who was the murder of the victim. Methods and Materials The investigation began by first collecting evidence from the crime scene and suspects. This includes fingerprints, hair and fiber samples, along with blood samples. Along with these, a bullet was found at the crime scene, which was added to the list of evidence. Fingerprint Testing To collect the fingerprints from both the suspects and the crime scene, the print lifting technique was used.This method included using a fingerprint wand and powder to dust the fingerprints on the object, and then putting adhesive tape over the latent prints to â€Å"lift† the fingerprints' image. The adhesive and fingerprint were then transferred to a backing card to be examined. To analyze the prints, a magnifying glass was used to determine if the prints pattern was an arch, loop or whorl. The fingerprints examin ed are a type of biological evidence. Fingerprints Suspect Arch Loop Whorl Daffy x HutchinsLicensee Olsen Waffle We then compared these fingerprint patterns with the fingerprint collected at the crime scene, which was a loop. Metallurgy Next, the bullet found at the crime scene was tested using metallurgy. The bullet was a type of physical evidence. To determine what type of metal the bullet was made of, the densities of the three standard metals in the tool kit had to be determined. To measure the metal's mass, an electronic scale was used while a water displacement was used to measure the volume. From these measurements, the density was calculated (D=MN).The mass, volume and density of the metals in the kit were lactated as follows: ; Aluminum o Mass = 8. 27 g Volume = 4 ml = 2. 07 vim Density = MN Copper Mass = 57. 1 g Volume = 7 ml Density = MN = 8. 16 g/ml o Mass = 37. 95 g o Volume = 4 ml o Density = 9. 49 g/ml As stated before, to find the volume for all the measurements, wat er displacement was used. By this, the change in the water level (measured in ml) in the graduated cylinder was measured before and after each metal was added to determine its volume.For the bullet, it was determined that: o Mass = 12. 9 g o Volume = 2 ml o Density = 6. 45 g/ml Because the bullet was silver, it was determined that it was not made of copper and u to the fact that density wasn't similar to aluminum, it is likely that the bullet was made of steel and maybe another metal. Fiber and Hair Testing The next pieces of evidence that were analyzed were hair and fiber. The hair samples are a type of biological evidence while the fibers are a type of physical evidence.For these samples, microscopy was used, which allowed the researchers to examine and identify the fine features of each. The tables below include the collected data. Hair Color Features Brown Short, smooth Blonde Short, split Black Short, wiry Evidence Fiber Texture Blue Woven, denim-like Pink Tight, cylinder-like Tulle Wispy, feather-like Tulle and wispy/feather By comparing the evidence found at the crime scene to the samples collected from the suspect, it narrowed the possible suspects down to Olsen and Waffle since both of their fibers were found at the crime scene.Blood Testing The last task was to examine the blood samples collected from the suspects to the blood found at the crime scene. The blood samples were a type of biological evidence, but chemical reactions were used to determine the blood type. â€Å"Anti-A Serum,† â€Å"Anti-B Serum† and an â€Å"Anti-Re Serum† were used to test what type of blood he samples were and if they had an Re D antigen. Three drops of each suspect's blood, along with the blood collected at the crime scene, were placed into three different wells of a clean blood typing plate.Three drops of each serum were added to the three different wells and then stirred until they either reacted or remained inactive to the serum. A way to tell if the blood reacts to the serum is if it results in agglutination, or clumping. The results are listed in the table below. Suspect Reagent ABA-Re Blood Type Anti-A Serum Anti-B Serum Anti-Re Serum A+ Because some of the blood tests didn't react with the serum, the researchers had to SE the blood type information provided in the suspect's profile and then determine how the blood would have reacted if the tests worked properly.Analysis: Fingerprint Testing: After analyzing the data from the crime scene and the suspect sheets provided some educated assumptions can be made as to the possible perpetrator. The prints found at the scene of the crime had a loop configuration. Considering Licensee has an arch configuration, and Hutchins has a whorl configuration, they were ruled out as potential suspects. The suspects who possessed prints similar to those found at the scene were as follows: Daffy, Olsen, and Waffle.

First Direct Essay

Q1. What is market research? Market research is a systematic inquiring that provides information to guide managerial decisions, more specifically, it is a process of planning, acquiring, analyzing and disseminating relevant data, information and insights to decision makers in ways that mobilize the organization to take appropriate actions, that in turn maximize business performance. In simple research is any organized inquiry carried out to provide information for solving problems. Good research should be purposeful with a clearly defined focus and plausible goals. With defensible, ethical and repeatable procedures and with evidence of objectivity. The reporting of procedures their strengths and weakness should be complete and honest. Thus, Market Research is a process used by a business to find out about its customers and its markets. Q2. Why was it necessary for first direct to understand its market in order to relaunch itself? For any business it is important to understand the market that it targets. It is essential to know about their customers which enable the organization to render better products and services to their customers. It is also important for the organization to concentrate and understand about its competitors. Any organization which lacks in the information about its customers and competitors in the market will fail to match itself in a position in related with the market scenario. According to FIRST DIRECT, it was necessary to understand its market has its customer’s perception had dipped drastically which led the company to be no-longer top-performing bank. Q3. What were the key findings from the market research? How was First Direct able to find this out? What types of market research did it use? After the market research, First Direct understood that certain % of customers had different opinions. The major finding of the research was that, they were two key customer segments with different ideas. The two key customers are existing customers (Highly loyal) and new customers (comparatively less loyal towards the bank). Other findings:- * First Direct should be highly transparent and fair towards their customers. * Organization should not hold any hidden charges (towards the customers). * First Direct should render innovative services. First Direct used various primary research methods. It also focused on secondary market research, Qualitative market research and Quantitative market research to gather the required information. Q4. What has the relaunched involved? What do you see as being the main strength and possible weaknesses of the relaunch? Relaunch involved introducing of new products and it also discontinued some of its existing services. Importantly, First Direct revitalized its brand through brand positioning (placing the product within the overall market) and product development (process of developing a product) and it is also considered in making required changes in marketing mix. It offered 24/7/365 accessibility to its customers and also used various channels to access its services. Banking process was even enabled through phone gadgets. It offered a new â€Å"1st A/C† that combines current a/c and the option of linking savings a/c. It enabled the customers to receive higher rate of interest (savings a/c) and it also introduced various new products in relate with savings a/c. Various promotional methods were taken up by First Direct to reach its customers for rendering the information. Presently, First Direct is now recapturing its distinctive reputation in the banking sector.

Robby Gamble Essays (940 words) - Education, Liberal Arts Education

Robby Gamble Essays (940 words) - Education, Liberal Arts Education Robby Gamble Professor Kelly English 1102-024 16 February 2017 Rhetorical Analysis In modern America, many feel that college is to serve as a stepping stone on the path of development, and many believe that college is a bulletproof post-secondary plan that will guarantee a career upon completion, however in many situations that is not the case. In his article "Are Too Many People Going to College? (2008) " , Charles Murray, a W.H. Brady Scholar from the American Enterprise Institute, discusses the flaws of the American post-secondary education sy stem, and refutes common misconc ep t io ns about it to prove too many people are going to college , an d further open a discussion to i mplem e nt change to the American post-secondary education system. Murray's article is divided into 8 sections , in which he tackles different points, but when looking at the work , it can be separa ted into 3 sub arguments : Liberal E ducation, Structural Changes to Residential Colleges , and The Results of Normalizing Bachelor's Degrees. In the liberal education section of Murray's argument , he discusses the importance of liberal education in social development and function in society. Murray believes "Full participation in any culture requires familiarity with a body of core knowledge (Murray 235) ", and "This core knowledge is an important part of the glue that hold the culture together (235) ." Murray's beliefs are based upon E. D. Hirsch Jr.'s book Cultural Literacy: What Every American Needs to Know , in which he suggests the best time to learn this body of core knowledge is during elementary and middle school. Murray discusses the guidelines College Board researchers use to determine "college readiness" to post the question "Should all of those who do have academic ability to absorb a college-level liberal education get one (238)? " In order to answer this question, he exemplifies a young woman in the 98 th percentile of academic ability. Ultimately, he conc ludes that "dealing with complex intellectual material is what students in the top few percentiles are really good at , in the same way that other people ar e really good at cooking or making pottery" Li beral education in college has much depth, and would pose a challenge to students that do not find joy in spending hours reading intellectual works and testing their knowledge of these works. I support Murray's stance on liberal education. His overall argument that liberal education on a collegiate level is not for everyone is accurate, and while a college education in liberal arts may produce more cultured people, the fact of the matter is students are more likely to excel in careers in which they have compassion. Upon completing the liberal education portion of his argument he shifts his focus into the structure of "the Four-Year Brick-and-Mortar Residential College". Murray takes notice of the way advances in technology have altered the structure of colleges. Throughout the history of universities in the United States , proximity has always played a major role . Before the major expansion of the internet in the 1990' s , living at university for four years was a standard method of obt aining the knowledge and social skills necessary to excel not only in a degree program, but also in a career of ch oice. Because of relatively recent advances in technology, the structure of classrooms has changed. Sitting in front of a teacher to intake information is not the only option. We live in a time of flexibility. "The two-year community college and online courses offer more flexible options for tailoring course work to the real needs of [jobs] (242) , " and Murray even beli eves because of technological advances, academic hubs such as a universities library is on the verge of extinction. While some of changes may seem negative " [the advantages of physical proximity] depends mostly on the personality of the scholar (243) ." To conclude his argument , Murray discusses the value of a bachelor's degree . and the results of normalizing bachelor's degrees . Through the last section of his argument Murray exemplifies a high school graduate seeking to be either an electrician or pursue

How to Use Sociology to Counter Claims of Reverse Racism

How to Use Sociology to Counter Claims of Reverse Racism A former student recently asked me how one can use sociology to counter claims of â€Å"reverse racism.† The term refers to the idea that whites experience racism due to programs or initiatives that are designed to benefit people of color. Some claim that organizations or spaces that are exclusive to say, black people or Asian Americans, constitute â€Å"reverse racism,† or that scholarships open only to racial minorities discriminate against whites. The big point of contention for those concerned with â€Å"reverse racism† is Affirmative Action, which refers to measures in applications processes for employment or college admission that take race and the experience of racism into account in the evaluation process. To counter claims of â€Å"reverse discrimination,† let’s first revisit what racism actually is. Per our own glossary definition, racism serves to limit access to rights, resources, and privileges on the basis of essentialist notions of race (stereotypes). Racism can take a variety of forms in achieving these ends. It can be representational, manifesting in how we imagine and represent racial categories, like in costume at â€Å"Ghetto† or â€Å"Cinco de Mayo† parties, or in what kinds of characters people of color play in film and television. Racism can be ideological, existing in our world views and ideas premised on white superiority and the presumed cultural or biological inferiority of others. There are other forms of racism too, but most important to this discussion of whether or not affirmative action constitutes â€Å"reverse racism† are the ways that racism operates institutionally and structurally. Institutional racism manifests in education in the tracking of students of color into remedial or special ed courses, while white students are more likely to be tracked into college prep courses. It also exists in the educational context in the rates at which students of color are punished and reprimanded, versus white students, for the same offenses. Institutional racism is also expressed in biases teachers reveal in doling out praise more so to white students than to students of color. Institutional racism in the educational context is a key force in reproducing long-term, historically rooted structural racism. This includes racial segregation into poor communities with underfunded and understaffed schools, and economic stratification, which overwhelmingly burdens people of color with poverty and limited access to wealth. Access to economic resources is a significant factor that shapes one’s educational experience, and the extent to which one is prepared for admission to college. Affirmative Action policies in higher education are designed to counteract the near 600-year history of systemic racism in this country. A cornerstone of this system is undeserved enrichment of whites based on historical theft of land and resources from Native Americans, theft of labor and denial of rights of Africans and African Americans under slavery and its Jim Crow aftermath, and denial of rights and resources to other racial minorities throughout history. The undeserved enrichment of whites fueled the undeserved impoverishment of people of color- a legacy that is painfully alive today in racialized income and wealth disparities. Affirmative Action seeks to redress some of the costs and burdens born by people of color under systemic racism. Where people have been excluded, it seeks to include them. At their core, Affirmative Action policies are based on inclusion, not exclusion. This fact becomes clear when one considers the history of legislation that laid the groundwork for Affirmative Action, a term first used by former President John F. Kennedy in 1961 in Executive Order 10925, which referenced the need to end discrimination based on race, and was followed three years later by the Civil Rights Act. When we recognize that Affirmative Action is premised on inclusion, we see clearly that it is not consistent with racism, which uses racial stereotypes to limit access to rights, resources, and privileges. Affirmative Action is the opposite of racism; it is anti-racism. It is not â€Å"reverse† racism. Now, some might claim that Affirmative Action limits access to rights, resources, and privileges for whites who are thought to be displaced by people of color who are granted admission instead of them. But the fact is, that claim simply doesn’t stand up to scrutiny when one examines historical and contemporary rates of college admission by race. According to the U.S. Census Bureau, between 1980 and 2009, the number of African American students enrolled in college annually more than doubled, from about 1.1 million to just under 2.9 million. During that same period, Hispanic and Latino enjoyed a huge jump in enrollment, multiplying by more than five, from 443,000 to 2.4 million. The rate of increase for white students was much lower, at just 51 percent, from 9.9 million to about 15 million. What these jumps in enrollment for African Americans and Hispanic and Latinos show is the intended outcome of Affirmative Action policies: increased inclusion. Importantly, the inclusion of these racial groups did not harm white enrollment. In fact, data released by the Chronicle of Higher Education in 2012 show that white students are still slightly over-represented in terms of their presence in that year’s freshmen class at 4-year schools, while black and Latino students are still underrepresented.* Further, if we look beyond the Bachelor’s degree to advanced degrees, we see percentages of white degree earners rise as does level of degree, culminating in a stark underrepresentation of black and Latino recipients of degrees at the level of Doctor. Other research has shown clearly that university professors demonstrate a strong bias toward white male students who express interest in their graduate programs, much to the expense of women and students of color. Looking at the big picture of longitudinal data, it is clear that while Affirmative Action policies have successfully opened access to higher education across racial lines, they have not limited the ability of whites to access this resource. Rulings from the mid-1990s that have outlawed Affirmation Action at public educational institutions lead to a fast and sharp drop in enrollment rates of black and Latino students at those institutions, quite notably in the University of California system. Now, let’s consider the bigger picture beyond education. For â€Å"reverse racism,† or racism against whites, to exist in the U.S., we would first have to reach racial equality in systemic and structural ways. We would have to pay reparations to make up for centuries upon centuries of unjust impoverishment. We would have to equalize wealth distribution and achieve equal political representation. We would have to see equal representation across all job sectors and educational institutions. We would have to abolish racist policing, judicial, and incarceration systems. And, we would have to eradicate ideological, interactional, and representational racism. Then, and only then, might people of color be in a position to limit access to resources, rights, and privileges on the basis of whiteness. Which is to say, â€Å"reverse racism† does not exist in the United States.   *I base these statements on 2012 U.S. Census population data, and compare the category â€Å"White alone, not Hispanic or Latino† to the White/Caucasian category used by the Chronicle of Higher Education. I collapsed the Chronicle’s data for Mexican-American/Chicano, Puerto Rican, and Other Latino into a total percentage, which I compared to the Census category â€Å"Hispanic or Latino.†

Business Plan - Keep My Heart Adult Medical Day Care, Part 4 Essay

Business Plan - Keep My Heart Adult Medical Day Care, Part 4 - Essay Example It will also infiltrate its operations throughout Fort Washington to sum up the strategy of grasping wider market coverage. While economists argue that new businesses should always start small (Mentzer & Moon, 2005), Keep My Heart believes in doing the right thing at the most opportune time. With that in mind, the fact that Prince Georges County has not been exhausted by similar entities would make it ideal for our centre to put a strong footing in the area before the coming of new competitors. Keep My Hear Centre will work with a team of self-motivated staff to offer two specific services after commencing operations. Primarily, the facility endeavors focus on Adult Day Care for persons suffering from mild or advanced dementia. The second focus will address medical and home care needs of elderly Alzheimer patients from the area. In that way, Keep My heart will have a varied line of offering vital services as well as creating a suitable platform towards achieving its profit making agenda. According to observations and practical experiences recorded by nursing homes, elderly patients are often faced by the challenge of poor attention from caregivers (Stahl, 2004). In addition, they usually find it hard to cope with life when the immediate family is always preoccupied by daily activities which they deem to be of more pressing priority. As a result, a good proportion of the aged persons end up with neglect and no sense of belonging. Keep My Heart has taken the mantle to work with referral health facilities and home-based caregivers through education and integrated community-driven support. In the implementation stage, the facility will offer an open chance for day care services with a sustainable model of patient stimulation, interaction and participation that would reach out to their psychosocial, physical and mental needs. The model will also foster appropriate socio-ethical development among the dementia and Alzheimer clients. The bottom line of starting